All posts for the day April 4th, 2012

Why do Internet retailers obscure prices by using phrases like “Add to Cart To See Price”

April 4, 2012

Most of the largest Internet retailers spend lots of time and lots of resources collecting research about their customers shopping habits and preferences. Most of your biggest internet retailers won’t even change the homepage without first running an A versus B test to see how a new homepage would impact the conversion rate. Of all ...